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品牌案例库

1. Samsung

Campaign: Enhancing Samsung's Brand Presence on Xiaohongshu

Challenge: Samsung sought to establish a deeper connection with Chinese consumers throughXiaohongshu, a dominant social platform, while differentiating itselfin a highly competitive market.

Solution: We crafted an engaging Xiaohongshu campaign focused on user-gener ated content (UGC), influencer partnerships, and targeted product reviews. LeveragingXiaohongshu's content-richenvironment, we emphasized Samsung's innovative features through video tutorials, real-lifeexperiences, and interactive posts.

Result: Samsung achieved a 300% increase in brand visibility and engagement within China,drivenbyover 1 million impressions on Xiaohongshu. The campaign alsoled to a50% rise in customer interactions and significantly improved brand sentiment, positioning Samsung as a top-tier brand among Chinese millennials.

挑战：在高度竞争的市场中，通过小红书与中国消费者建立深度连接并实现品牌差异化。

解决方案：打造以用户原创内容（UGC）、达人合作与精准产品测评为核心的小红书营销活动，通过视教程、真实体验分享和互动内容突出产品创新功能。

成果：品牌曝光量与互动率提升300%，笔记曝光量超100万次，客户互动量增长50%，成功跻身中国千禧一代高端品牌首选榜单。

2. Haliborange

Campaign: Building Trust Among Chinese Parents via Xiaohongshu

Challenge: Haliborange needed to increase its credibility and reach among Chinese parents, particularly in a crowded health and wellness market.

Result: Haliborange achieved a 40% growth in engagement within the first three months, reaching over 2 million Chinese parents through influencer posts and content marketing. The campaign contributed to a significant 30% increase in sales, making Haliborange one of the most trusted children's vitamin brands in China.

项目：建立中国家长群体信任度

挑战：在拥挤的健康产品市场中提升品牌可信度与触达率。

解决方案：通过教育型内容、医学专家背书与达人真实体验分享，结合直播答疑构建信任体系。

成果：3个月内互动量增长40%，触达200万+家长群体，销售额提升30%，成为中国儿童维生素信赖品牌TOP3。

3. SK-II

Campaign: Elevating SK-II's Premium Brand Identity through Xiaohongshu

Challenge: SK-II wanted to elevate its luxury skincare image and connect with younger, affluent Chinese consumers who are active on Xiaohongshu.

Solution: We partnered with top-tier beauty influencers on Xiaohongshu to create aspirational content, including product demonstrations, skincare routines, and transformation stories. The strategy involved leveraging Xiaohongshu's visual-heavy format to highlight SK-II's unique ingredients and benefits.

Result: SK-II's engagement on Xiaohongshu surged by 60%, with over 5 million interactions across influencer posts. This led to a 30% boost in online sales, particularly in premium product lines, and increased SK-II's position as the go-to luxury skincare brand among Chinese consumers.

项目：强化高端品牌形象

挑战：吸引年轻高净值消费群体，提升奢华护肤品牌定位。

解决方案：联合头部美妆达人打造沉浸式内容（产品测评/护肤流程/蜕变故事），强化成分与功效可视化呈现。

4. Pepsi

Campaign: Revitalizing Pepsi's Brand Appeal through Xiaohongshu

Challenge: Pepsi aimed to refresh its image and engage younger Chinese consumers, who prefer brands that align with their lifestyle and culture.

Solution: We implemented a viral challenge on Xiaohongshu, where influencers and users posted creative content, including fun video challenges and themed campaigns that resonated with Pepsi's youthful image. The campaign was designed to capitalize on trending topics and youth culture.

Result: Pepsi's sales among Chinese millennials grew by 25%, with the campaign garnering over 10 million views and interactions on Xiaohongshu. Pepsi was able to successfully tap into a new wave of Chinese consumers, leading to an increase in brand engagement and loyalty.

项目：年轻化品牌焕新

挑战：激活年轻消费群体，实现品牌文化共鸣。

解决方案：发起病毒式挑战活动，结合热点话题与青年文化创作趣味视频内容。

成果：年轻群体销售额增长25%，活动曝光量超1000万次，成功抢占Z世代心智份额。

5. Emma Hardie

Campaign: Expanding Emma Hardie's Reach on Xiaohongshu

Challenge: Emma Hardie, a luxury skincare brand, wanted to increase its visibility and sales in China, especially among beauty-conscious consumers.

Solution: We utilized Xiaohongshu's community-driven approach to showcase Emma Hardie's high-end products. Through influencer reviews, skincare routines, and tutorials, we highlighted the brand's benefits and effectiveness in a relatable, authentic way. We also used targeted ads to reach skincare enthusiasts.

Result: Emma Hardie's Xiaohongshu community grew by 50%, and sales in China increased by 40%. The brand was seen as a premium skincare choice, and its presence on Xiaohongshu reinforced its reputation as a go-to luxury skincare brand.

项目：高端护肤市场渗透

挑战：提升小众奢护品牌在中国市场的认知与销售。

解决方案：通过达人测评、护肤流程教学与精准广告投放，构建高质感内容生态。

成果：小红书社群增长50%，中国区销售额提升40%，成为美妆圈热议奢护品牌。

6. 51fish

Campaign: Educating Chinese Consumers on Sustainable Seafood through Xiaohongshu

Challenge: 51fish sought to establish itself as a leader in the sustainable seafood space while raising awareness about its eco-friendly practices.

Solution: We developed a series of educational posts on Xiaohongshu focusing on the importance of sustainable seafood, ethical sourcing, and 51fish's commitment to environmental practices. The campaign featured influencers who advocated for eco-friendly lifestyles, as well as recipes using 51fish's products.

Result: 51fish's engagement on Xiaohongshu increased by 35%, and the brand saw a 20% uptick in sales. The campaign successfully positioned 51fish as a trusted, sustainable seafood brand, while educating Chinese consumers on the value of ethically sourced food.

项目：可持续海鲜教育计划

挑战：建立可持续海鲜品牌领导者形象。

成果：互动量提升35%，销售额增长20%，成功树立伦理海鲜标杆品牌形象。

7. Manuka Doctor

Campaign: Promoting the Power of Manuka Honey on Xiaohongshu

Challenge: Manuka Doctor aimed to expand its reach in China and educate consumers about the skincare and health benefits of Manuka honey.

Solution: We launched a targeted content marketing campaign on Xiaohongshu, focusing on the natural, healing properties of Manuka honey. Using influencer partnerships, product tutorials, and skincare challenges, we showcased the brand's unique offering and how it helped improve skin health.

Result: Manuka Doctor achieved a 45% increase in social media engagement and a 30% boost in sales, particularly in skincare products. The campaign positioned Manuka Doctor as the leading brand for natural skincare powered by Manuka honey, gaining significant organic reach through Xiaohongshu.

项目：麦卢卡蜂蜜功效科普

挑战：教育中国市场认知麦卢卡蜂蜜的护肤与健康价值。

解决方案：通过成分解析、护肤挑战与达人亲身见证，强化天然修复功效认知。

成果：互动量增长45%，护肤线销售额提升30%，成为小红书天然护肤热门品牌。

8. colgate高露洁

Our publicity for Colgate in Southeast Asia; The brand set its own label at Titok to convey a positive and optimistic spirit to Colgate by laughing out the gums and living out the slogans "Let go of laughter and let go".

我们为高露洁在东南亚做的宣发；品牌在titok挑战设定专属的标签通过笑出牙龈yin，活出自己”和“放开笑放手做”的口号，为高露洁传递出一种积极向上的乐观精神。

9. 4U2 COSMETICS

4U2 beauty is one of the dark horses of Thailand's niche brands, and their #03 series is the most popular one instead of Armani's #200 color series, and the counter is often out of stock. This event is a makeup challenge for Thai high school girls.

4u2美妆，是泰国小众品牌黑马之一，他们家#03系号平价代替阿玛尼#200色系号最火的一支，专柜经常缺货。这次活动是泰国女高中生妆容挑战。

10. OSIM-SINGAPORE'S PREMIUM MASSAGE CHAIR BRAND

Singapore OSIM massage chair brand, their series of millennial chairs, in Singapore, Hong Kong, the market is quite famous. In this expert grass planting content strategy, we will cooperate with local health doctors to relieve stress and reduce stress through physical waist protection, and create a space for physical and mental healing. Because his unit price is expensive, the ROI can reach 5 through publicity.

11. Beryl’s

Beryl’s has become a sensation on Xiaohongshu, with tourists visiting Malaysia making it a must-purchase brand. Known for its ​​culturally rich packaging​​ and ​​wide variety of flavors​​, Beryl’s perfectly captures the essence of Malaysian heritage.

Beryl’s在小红书很火，来马来西亚旅游的人都会买这个品牌。他的包装具有马来的文化，各种口味选择性也非常多，所以我们帮他选择通过素人探店，聚焦马来西亚必买清单话题，让内容自然流量占比提升40%;线下销量提升20%。

12. Eafit

Eafit, a French health and wellness brand, has successfully captured China’s weight management and self-care market through targeted campaigns. By segmenting audiences and consistently producing tailored content, we engaged a full spectrum of influencers—from ​​top-tier celebrities like Annie Yi (伊能静)​​ to mid-level KOLs, micro-influencers, and KOCs—to amplify authentic word-of-mouth.

Eafit是法国的品牌，广告宣发都是针对国内减肥人群及保养人群。通过对人群的细分，我们不停的产出内容，也邀约头部，腰部尾部及koc一起参与种草，头部明星伊能静和养生博主也做直播为品牌做背书，最终把eafit打造在小红书平台减肥赛道品类排名第一名。

13. Home Furnishing Industry 

In the home furnishing industry, customers who do lighting design in Malaysia are also on FB. The customer was only willing to give us 300 yuan per day in the early stage, and we helped him analyze the old notes in the early stage, telling him the content direction of the industry exposure and the pitfalls that competing products had stepped on, from 300 yuan per day to more than 1,000 yuan, bringing customers a private message opening cost of 98 yuan, and the effective retention cost was about 30%, and there were customers who made  transactions. At present, customers are renewing one after another!

家居行业，在马来西亚做灯光设计的客户，也是在fb上投放。客户前期只愿意给我们日消300元，我们前期帮他分析旧笔记，告诉他行业曝文的内容方向及竞品踩过的坑，从日消300元慢慢调整到1000元以上，给客户带来私信开口成本98元，有效留资成本在30%左右，且有成交的客户。目前客户陆续续费中!

14. Photography in Kuala Lumpur  Malaysia

They had a collaboration on Facebook, and when contacting us, they were just looking for an additional platform for exposure, trying out the cooperation with an attitude of giving it a shot—costing 5,000 RMB plus a 10% service fee. After we took over the operations and engaged in in-depth communication with the client, trust was built, and the budget was increased from 500 RMB to1,400 RMB, and then further to a daily spend of 2,000 RMB. The cost per private message inquiry can be as low as 60, which is one-fourth of the domestic rate.Currently, clients are renewing their contracts progressively!

他们在fb上有合作，联系时只是想多一个曝光平台，报着试一试的态度合作5000元+10%的服务费。我们接手运营和客户深度沟通，达到信任后，从500元提到了1400元，再提到日消2000元。私信咨询成本最低可以达到60，是国内的4分之一。目前陆续续费中!

15. Haier refrigerator

Haier refrigerator, the brand aims to spill over JD.com's Xiaohongmeng transformation. Through the continuous change combination of KFS during the launch, fermentation and harvesting periods of products, we have increased the final target GMV by 300% on the original basis, attracted 77% of new products, reduced the cost of additional purchases by 15%, and reduced the cost of placing orders by 20%.

海尔冰箱，品牌方目标做外溢京东小红盟转化。我们通过产品在上市、发酵及收割期间，利用kfs不停的变化组合，使最终的目标gmv在原来基础上提升300%，拉新77%，加购成本降低15%，下单成本降低20%。

16. Haier washing machine new

Haier's new washing machine ranked first in sales on the JD.com platform using the KFS strategy; Brand search volume ranked second; The new single product SPU entered the top ten search lists, and the ROI conversion was more than 1:15.

spu进入搜索榜前十,roi转化1:15以上。

17. Haier refrigerator & washing machine & air conditioner & water networking

Haier has opened up the link between Xiaohongshu and JD.com through our company's operation and won the silver award, of which 1.5 billion of the 1.9 billion GMV is through KFS to convert JD.com Xiaohongmeng to extract data! 400 million is a natural flow spillover.